Box office-cinema attendance
Budget-production (+100m)
Budget-marketing (hype)
(Fear)
They wanted to see the film to be part of the event
(Financial)
Economic recession ( disposable income)
Jaws and Star Wars made money
Blockbuster formula
Multiplexes are outlets to show their films. Exhibitions
Refurbished fleapits
Multiplexes are in retail. (Economic)
Cross promotion (adverts In cinemas)
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